• what is BOXthetic?

    a cross-cultural kaleidoscope of the packages our stuff comes in. you know, the materials that that hold, encase, wrap, display, secure the goodies we mean to possess and consume. we actually like those things. enough to start a blog about it. enjoy!

  • about Sachima

    Sachima has always liked gift boxes and wrapping paper, sometimes more than the actual gift. A mild pack rat, she's one of "those people" who likes to save pretty shopping bags. She hopes that the world of packaging will be just as interesting to you too.

toblerone

Posted on July 10, 2008 by sachima

This isn’t a new package, but still one of the most unique:

Toblerone, the famous swiss chocolate does a great job with their branding by keeping their packaging in the same iconic shape as their nougat filled candy. Not only is it elegant, but as an equilateral triangle it’s very compact and easy to ship and stack.

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