• what is BOXthetic?

    a cross-cultural kaleidoscope of the packages our stuff comes in. you know, the materials that that hold, encase, wrap, display, secure the goodies we mean to possess and consume. we actually like those things. enough to start a blog about it. enjoy!
  • about Sachima

    Sachima has always liked gift boxes and wrapping paper, sometimes more than the actual gift. A mild pack rat, she's one of "those people" who likes to save pretty shopping bags. She hopes that the world of packaging will be just as interesting to you too.

milk followup

I wrote an entry a while ago about the changing looks of milk gallon containers.

Well interestingly enough, the NY Times had an article recently talking about the very design change:

A simple change to the design of the gallon milk jug, adopted by Wal-Mart and Costco, seems made for the times. The jugs are cheaper to ship and better for the environment, the milk is fresher when it arrives in stores, and it costs less.

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