*all photos courtesy of midtownlunch.com
the other day i finally decided to stop by the new midtown eatery that opened called CRISP. i have to say that during the time it was still under construction with only the sign outside installed, i would have sworn it was another salad joint. and interestingly enough, nowhere on any of its marketing materials, signage or website does it refer to what it really is: a falafel place.
unfortunately i did not take any photos (thus the shout out to Midtown Lunch–great blog btw), but the packaging for their sandwiches are interesting to say the least.
for one, they call their sandwiches “the handbag sandwich”, which is prepared and then sealed in a cardboard box with an orange tear tab in the middle. when you’re all snuggled up at your desk, the idea is to just pull the tab, lift off the top section and eat the sandwich holding the bottom section. which is helpful for people like me who are excellent at making a big mess.
going off on a slight tangent: the other interesting thing is their drink cups, which are made from “totally biodegradable” corn resin plastics. i’m marveling at this because it’s plastic. it’s durable. it’s corn. it’s hard to justify it now because the current economic troubles we’re facing now with skyrocketing food prices, but it really is neat stuff. here’s hoping we come up with a great compromise for everyone.
Filed under: food | Tagged: crisp, falafel, handbag sandwich, corn cup
