• what is BOXthetic?

    a cross-cultural kaleidoscope of the packages our stuff comes in. you know, the materials that that hold, encase, wrap, display, secure the goodies we mean to possess and consume. we actually like those things. enough to start a blog about it. enjoy!
  • about Sachima

    Sachima has always liked gift boxes and wrapping paper, sometimes more than the actual gift. A mild pack rat, she's one of "those people" who likes to save pretty shopping bags. She hopes that the world of packaging will be just as interesting to you too.

crisp packaging

*all photos courtesy of midtownlunch.com
the other day i finally decided to stop by the new midtown eatery that opened called CRISP. i have to say that during the time it was still under construction with only the sign outside installed, i would have sworn it was another salad joint. and interestingly enough, nowhere on any [...]

pret a manger

in the ever increasing competition of over-priced sandwiches in midtown manhattan, Pret A Manger is one of the joints that’s multiplying faster every day. just earlier today i noticed the Nine West store near my office gone and gutted, with scaffolding hiding the interior and large boards decorating the exterior heralding yet another pret.
i do have [...]

milk followup

I wrote an entry a while ago about the changing looks of milk gallon containers.
Well interestingly enough, the NY Times had an article recently talking about the very design change:
A simple change to the design of the gallon milk jug, adopted by Wal-Mart and Costco, seems made for the times. The jugs are cheaper [...]