Good eye.

Here at BOXthetic, we don’t just take a look at packages here in the US, but also explore and compare design aesthetics from other countries as well. Some of the most interesting ones are the different packages for the same product.

 

For instance, I remember for the longest time that J&J’s Acuvue^® contact lenses came in regular boxes like these, 6 pieces per box:

 

But for the past couple of prescriptions I had ended up with the Japanese version of the boxes, which I cleverly deduced from the Japanese written all over them. I was pleasantly surprised by the difference:

 

 

 

It’s much slimmer, instantly making it a lot easier to carry around. I find that very helpful since losing a contact, while now an old joke, is still a very real albeit occasional occurrence. It looks like they borrowed the basic model of a pack of gum or blotting tissue by having the box itself be a self-sufficient and reusable unit. There’s perforations to allow for an envelope type flap, the tip of which folds in to create a tab which slides into a slit in the body of the pack. The coolest feature is that the contact lenses themselves are sealed in space-saving tabs.  These are smaller and are designed to have the 2 strips stack neatly on each other for a nice flat package. Same number of lenses, now infinitely more portable.

 

It looks like J&J uses this packaging now for a few of their lenses lines. Fingers crossed that all of my future prescriptions continue to come in these boxes!