A Bag of Ducks

I was reading the May issue of National Geographic, and came across this photo taken by a reader in Guizhou Province:
 

 
A bag of live ducks! I’m not an expert on livestock transportation, but I don’t think we bag our animals like this here in the States. I have to say though, it’s a very clever [...]

bare necessities

When it comes to grocery basics like milk, one would think that there is nothing exciting going on in that world when it comes to packaging. While it’s true that the exciting biker boyfriends of food packaging are often found in the junk food and cereal aisles often targeted at kids, milk storage is not [...]

You see toh-may-toh, I see toh-ma-toh

Package design isn’t always based on pure ergonomics, it’s also closely related to marketing. One of the core concepts of marketing is to know your audience. But when it comes to advertising a global brand, there is always a fine line to walk between preserving the brand and adjusting to suit individual market needs. On [...]

Good eye.

Here at BOXthetic, we don’t just take a look at packages here in the US, but also explore and compare design aesthetics from other countries as well. Some of the most interesting ones are the different packages for the same product.
 
For instance, I remember for the longest time that J&J’s Acuvue® contact lenses came [...]